Panasonic Energy — Power for Today, Care for Tomorrow

“Power for Today, Care for Tomorrow” is a two-minute brand video for Panasonic Energy batteries in Indonesia. A family of battery characters walks the viewer through the five values behind every Panasonic battery.

Five values, one story

• Quality — precision technology and uncompromising testing, shown as batteries training on a treadmill, a bike and a barbell until they earn their “approved” stamp.
• Reliability — consistent power at home, at work and in any season, from a street-food stall to a snowy night walk.
• Performance — strong, steady power for fishermen at sea and adventurers in the mountains.
• Safety — an advanced protection system that helps prevent leakage, for worry-free use with the whole family.
• Environment — environmentally safe materials and more responsible production, for the future of our planet.

The approach

Each scene starts as a hand-drawn whiteboard sketch, gets coloured in, and then turns into a soft clay-style 3D scene. The mix keeps a technical message simple and friendly while still feeling premium. English narration with on-screen subtitles.

Our role

Concept and script.