5 Reasons Video Marketing Matters for Your Business

Plenty of businesses now use video marketing to promote what they do — partly because video packs more information into less time. It's no surprise that people watch a billion hours of YouTube every single day.

If you want to take your business digital, you need to understand the power of video marketing. Done well, it can lift sales, brand awareness, and customer engagement. According to Syndacast, 52% of marketing professionals worldwide name video as the content type with the best ROI, and nearly half of internet users look for videos related to a product or service before visiting a store. Here are a few more reasons to put video at the center of your marketing.

1. Educate customers about your products and services

Visual content like video is far more engaging than text. Instead of writing about your product, show customers how it works with a demo. Launching something new? Use video to show how it works and what it does for the customer — according to MultiVisionDigital, 64% of users are more likely to buy online after watching a video. Video also helps humanize your business: telling the story of how your company came to be is a great way to show your culture and what sets you apart.

2. Reach mobile audiences

With more than 90% of consumers watching video on their phones, mobile-optimized video is essential. It shows potential customers specific aspects of your business — and shows that you pay attention to trends and care about their experience. Google reports that 53% of smartphone users feel more favorable toward companies that offer instructional video on their site or app, which builds trust and, in turn, sales.

3. Improve your Google search ranking

Video increases the time people spend on your site, which signals to Google that your content is worth ranking — so your position in search results improves. Because Google owns YouTube, you're 53× more likely to land on page one with a video embedded on your site. But a video alone isn't enough: make your titles, descriptions, and tags creative and relevant, and add backlinks so interested customers can find you easily.

4. Boost click-through rates in email

Putting video in your emails can lift your email-marketing results — embedding video can increase click-through rates by as much as 96%. Video tracking also helps you learn what content belongs in your emails. These videos don't need to be long or packed with information; a simple message highlighting an upcoming sale, a promotion, or even just a thank-you can do the job.

5. Reach a wider range of customers

Most people enjoy video — in fact, a third of all online activity is spent watching it. Unlike social channels that skew toward particular age groups, video lets you reach your whole target audience regardless of demographics. It gives small businesses a fast, personal way to get their message across — and the more creative your video, the more likely people from different demographics are to share it.

Make video work for you

However you plan to use it, video can move your business forward. Talk to Konsep Motion and we'll help you put it to work.