QR Codes on yellowpages.co.id

To make things easier for users, we added a QR Code feature to the search-results pages on www.yellowpages.co.id. So what is a QR Code? As Wikipedia puts it:

A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones.

In other words, it's a two-dimensional (matrix) barcode that QR Code scanners and phone cameras can read. It's easier for a camera to read than a regular barcode, even when the photo isn't great — especially on cameras with autozoom.

QR Codes have many uses: product codes, price codes, location codes, URLs, or plain text. If the code contains a URL, the phone usually opens that website automatically; if it contains contact details, the phone usually adds them straight to your contacts, so there's no need to type them in again.

That's what we use on Yellowpages Indonesia: a user who has found the information they were looking for can quickly get it onto their phone by pointing the camera (with a QR Code reader) at the code.

Phones we tested: Nokia, iPhone 3GS, BlackBerry.