Insight · Feb 18, 2011
The konsep.net Blog

Alongside our news, we created a blog as a place for our team to share information and the events we take part in.
Why a blog when we already have news? To us, news and blogs are nearly the same thing — but people approach them differently. News reads as serious, official company reporting, where every sentence has to be carefully chosen. Because it has to be that formal, companies tend to be reluctant to write much of it. :)
So we started a blog. A blog is more informal, and posting to it is easier. We use it for news about konsep and technology, and to share our experiences — and when something warrants it, we write it up in news as well.
