Company Profile Video Production

Video marketing — the kind a company-profile video service provides — is a powerful way to grow how the market engages with your products and services. You may once have turned to TV, newspaper, radio, or magazine ads to make your brand better known.

But today, internet-based media has a far bigger pull on potential customers. Consider this: every day, 500 hours of video are uploaded to YouTube — clear proof of how popular it is as a marketing channel.

That makes video marketing a springboard for your brand to reach a wider audience, and the first step is simply creating a profile video for your company. Why does a company-profile video matter, and how can it help your business? Let's dig in.

What is a company-profile video?

First, what is a company profile? At its core, it's a portrait of a brand. A good one answers questions like: what is the brand, what is its purpose, what does it offer, and what's its selling point? Your company profile is a tool for winning over potential customers — a strong one has the power to attract them and create value in the most efficient way.

So a company-profile video is a summary of your brand and what you offer. You can choose an interview format, illustration, a montage of images set to music, or even a documentary style. Get creative — but above all, your video has to grab attention in the first five seconds, so keep your message short and clear.

Why you should have one

A chef with the right, complete ingredients can create a far more tempting dish — and a company-profile video is one of those ingredients for maximizing your marketing strategy.

According to a Wyzowl survey, on a page with both text and video, 69% of visitors choose to watch the video to learn about a product or service, and 74% of those who watch go on to buy. Research by Digital Sherpa similarly found that video can improve customers' understanding of your products and services by 74%. In short, a company-profile video can draw more customers and open up bigger opportunities.

How to make a good company-profile video

A great profile video helps your brand grow — but a poorly made one can damage the brand you've worked so hard to build. To create a good one, follow these steps:

Plan the content. Think about your target audience and what they want to see. The video should briefly capture the key things about your products or services — and don't forget to include any certifications and awards to boost your credibility. It helps to discuss your plan with an experienced company-profile video provider.
Choose your presenter and location. Pick someone with the charisma to hold viewers' attention. Decide where you'll shoot, too — you can turn an office into a temporary studio, or visit a provider that already has a fully equipped one.
Write a fitting script. Before filming, write a script that explains your brand both visually and verbally. You can also use a scriptwriter offered by your video provider.
Use the right equipment. Prepare high-quality gear so the result doesn't disappoint — and once filming wraps, your video still needs editing to truly shine.

Making a company-profile video yourself will match your own expectations — but a professional company-profile video service will give you a higher-quality result. Get in touch with Konsep Motion to talk it through.